This is one of my favorite books on communication. Jonah has taken some of the highlights of communication research and condensed it down into easy to apply techniques. He talks about things like activating agency, speaking with confidence, and the power of similarity.
Again, he gives great tips that are as EASY as switching out a word or two in your dialogue.
I've used many of his techniques for successful networking and client engagements as well as sharing with my clients for employing in the work place.
I cannot recommend this book enough, it is an easy read, the research is fascinating, and it will provide you with skills that are comfortable to utilize.
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